Demand Generation Manager (Paid Acquisition, B2B SaaS)

Remote | Full-time | B2B contract Our client is a B2B SaaS marketplace that helps companies choose the right HR and recruiting tools through in-depth reviews and buyer guides. Since 2018, they have been growing consistently and are now looking for a Demand Generation Manager to take ownership of their paid acquisition engine. This is not a broad “demand gen” role. This is a hands-on individual contributor role focused on paid acquisition, with real budgets and direct impact on revenue. What you’ll actually be doing - Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta - Manage and optimize $100k+ monthly budgets (with room to scale) - Launch, test, and iterate campaigns - from setup to performance optimization - Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates - Work closely with marketing and sales to ensure lead quality and revenue impact - Run experiments across new channels and identify scalable growth opportunities What matters for this role - 4–7 years of experience in paid acquisition / growth roles - Strong background in B2B SaaS (must-have), ideally targeting the U.S. market - Hands-on experience with: - Google Ads (core channel, must-have) - LinkedIn Ads - Meta Ads - Proven track record of managing and optimizing paid budgets ($50k+/month+) - Strong understanding of performance metrics: CPL, CAC, ROAS, funnel conversion - Individual contributor mindset - comfortable owning campaigns end-to-end (not just managing a team) - Ability to own strategy and execute campaigns end-to-end Nice to have - Experience in lead generation or marketplace products - Background in HR Tech or adjacent industries - Experience running campaigns targeting the U.S. market Working setup - Remote - Flexible schedule, but requires overlap with 9:00–12:00 AM ET - Full-time (40 hrs/week) Compensation -

Compensation

$50,000–$60,000/year (~$4,200–$5,000/month, B2B contract, gross) Why this role - You’ll own real budgets ($100k+/month) - not small test campaigns - Direct impact on growth and revenue - Strong existing foundation + freedom to scale and experiment - Small team, no bureaucracy - fast decision-making and visible impact