Marketing Brand & Campaign Manager
Must-Have Requirements
- ✓Brand strategy and governance experience
- ✓Campaign planning and execution
- ✓Cross-functional collaboration skills
- ✓Integrated advertising campaign experience
- ✓Paid media partnership experience
Nice to Have
- -B2B marketing experience
- -Brand framework development
- -Marketing automation tools
- -Creative direction experience
- -GTM strategy experience
Description
About Culligan Quench Culligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement. Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit https://quench.culligan.com/
About Culligan There’s nothing more fundamental to life on Earth than water. At Culligan, we believe transforming water can transform the world. That's why we offer expert water services and industry-leading solutions globally. Local Culligan teams deliver better drinking water to people at work, at home and on the go. With expertise across service, science and sustainability, Culligan turns water you can live with into water you can love. For more information visit www.culligan.com.
Values: 5Cs Culligan as One Customers come first Commitment to Innovation Courage to do what's right Consistently deliver exceptional results
Job Overview Culligan Quench is looking for a Brand & Campaign Manager to lead the planning, execution, and delivery of brand governance and integrated advertising campaigns across multiple channels. In this role, you will manage end-to-end campaign development, partnering closely with paid media team to decide creative, media, and cross-functional marketing to bring Quench’s brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence, with the ability to drive breakthrough campaigns that build awareness, relevance, and directly impact demand generation performance. The Brand & Campaign Manager will be part of the Quench Marketing team, as the B2B commercial business unit within the larger Culligan organization reporting to the SVP Marketing. This role will play an important role in defining and managing the Quench brand framework and governance. While working cross-functionally with Paid Media & Organic teams to operationalize the development and execution of both brand and product campaigns to drive awareness, engagement, and product preference. We need someone willing to innovate, test, execute, and find new ways to bring Quench’s leading products and services to new prospects and customers.
Responsibilities
Brand Strategy & Governance Assist in brand governance, frameworks, guidelines, messaging, brand design, elements for company and product brands across the portfolio. Collaborating with the Culligan CoE to uphold visual identity, messaging, and tone across all GTM initiatives.
What We Offer Competitive base salary Tuition reimbursement Medical, vision, and dental insurance, all of which begin day one of employment Short- and long-term, supplemental, and company-paid life insurance 401(k) retirement savings plan Paid Time Away