Influencer Marketing Lead for The Coca-Cola Company

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com .

About EssenceMediacom

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. We are seeking a dedicated and experienced Influencer Marketing Lead/Director to join our team .

Key Responsibilities

Strategic Leadership: Define and lead the implementation of the vision, strategy, and goals for influencer marketing. Team Leadership & Development: Lead, mentor, and manage the performance of the influencer marketing team, ensuring their continuous professional growth and development. Innovation & Service Development: Continuously monitor industry trends and emerging platforms to keep campaigns innovative and relevant. Cross-Departmental Integration: Work in harmony with other department leaders (Strategy, Data, Creative, Media, etc.) to deliver integrated and holistic solutions to client. Monitor industry trends and emerging platforms to keep campaigns innovative and relevant. Manage budgets, contracts, and influencer negotiations. Analyze campaign performance and provide actionable insights

Required Skills and Experience

Bachelor's degree from a relevant field. A minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side. Proven experience in team management and leadership. A proven track record of developing and implementing successful and measurable influencer marketing strategies for major brands. Strong commercial acumen, with experience in budget management Excellent senior-level presentation, negotiation, and communication skills. Analytical and strategic thinking ability with skills in solving complex problems. Strong relationships with key players in the industry (influencers, agencies, platforms). Fluency in English (both written and spoken). Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.