Sr. Growth & Lifecycle Marketing Manager

About Checkr Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company . About Truework & Checkr Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup! We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company. About the team/role We're hiring a Senior Growth & Lifecycle Marketing Manager to own the end-to-end self-serve funnel for Truework: from the moment a visitor lands on our site to the moment they become an activated, retained customer. You'll sit at the intersection of Marketing and Product, partnering closely with our PMM, Product, Design, and Web Engineering teams to map, build, and continuously improve the experience that drives our self-serve revenue. This is a high-autonomy, high-visibility role with real ownership. If you've thrived in PLG environments and love the craft of turning a leaky funnel into a compounding growth engine, this role was built for you. What you’ll do

Website Optimization

You own the Truework marketing site as a growth surface. You'll partner with Web Engineering and Design to run a continuous experimentation program, testing messaging, CTAs, page structure, and signup flows to drive measurable improvements in website conversion.

Lifecycle Marketing

You'll design and scale the full post-lead journey: from first-touch nurture through activation, feature adoption, and long-term retention. This means owning email and in-product messaging strategy, building behavioral segmentation, and creating automated programs that turn signups into active, paying customers.

Self-Serve Experience Partnership

You'll be the marketing half of a tight partnership with Product and Design, co-owning the self-serve onboarding and activation experience. Together you'll close the gap between "signed up" and "got value."

SEO & AEO Strategy

You'll own the strategy and roadmap for organic search and answer engine optimization: identifying content and technical opportunities, prioritizing based on impact, and coordinating execution through contractor resources. Deep SEO execution expertise is a plus, not a requirement (we have deep SEO expertise on the Checkr team who can help advise on this program).

Cross-functional Collaboration

You will partner day-to-day with

Product & Design: co-owning the self-serve UX and onboarding experience PMM: aligning on messaging, positioning, and ICP targeting Performance Marketing: sharing funnel data, coordinating on conversion Web Engineering: shipping website experiences and experiments What you bring 6+ years in growth or lifecycle marketing, ideally in B2B SaaS with a PLG or self-serve motion. Hands-on experience owning website CRO. You've run A/B tests, dug into session data, and shipped changes that moved conversion metrics. Strong lifecycle marketing fundamentals: behavioral segmentation, triggered campaigns, multi-channel journeys (email + in-product), and a track record of improving activation or retention. Experience working directly with Product and Engineering on PLG strategy and end to end user experience Data-driven decision-making with proficiency in analytics tools (Google Analytics and Omni, Looker, or similar); ability to build your own dashboards and answer your own questions. Experience with SQL is a plus. High agency: you identify what needs to be done, figure out how to do it, and get it done What you’ll get A fast-paced and collaborative environment Learning and development allowance Competitive compensation and opportunity for advancement 100% medical, dental and vision coverage Unlimited PTO policy Monthly wellness stipend Pay Transparency Disclosure One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website . On-target Earnings OR Base Salary range (San Francisco, CA) $158,000 —

$186,000 USD

On-target Earnings OR Base Salary range (Denver, CO) $133,000 —

$157,000 USD

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, Nashville, TN, and Santiago, Chile. Individuals are expected to work from the office 3 days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location. Equal Employment Opportunities at Checkr Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance . Applicant Privacy Policy If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process. *Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com ).