Marketing Strategist

About us

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture. We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. Come join our team as we develop new ways to improve the lives of working Americans.

About the role

Branch is looking for a high-impact Marketing Strategist to lead the development and execution of integrated marketing plans for select industry verticals (e.g. gig marketplaces, hospitality, etc). You will be the primary architect of how Branch is perceived within your vertical – establishing Branch as the undisputed category leader and trusted partner for workforce payments. You will ensure our brand resonates deeply with decision makers - owning the high-level strategy, messaging, and market intelligence to build awareness, credibility and preference with industry decision-makers. You will lead a Marketing Program Manager who will partner with you to translate strategy into high-performing tactical execution across various channels.

Responsibilities include, but are not limited to

Vertical Specific Strategic Ownership

Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact.

In-Depth Business and Market Research

Establish a strong understanding of vertical specific personas and behaviors – articulating Branch’s unique selling points tailored to the target audience and analyzing marketing resources for further optimization.

Brand Positioning & Messaging

Define the "Why Branch" for your specific audience. Create compelling, insight-driven messaging frameworks that differentiates us from competitors and direct the development of creative campaigns that drive engagement and conversion.

Industry Thought Leadership

Serve as the subject matter expert for your vertical. Monitor industry trends, regulatory changes, and competitor moves to produce original insights that position Branch as a visionary partner. Identify and establish relationships with key industry influencers, associations, and analysts.

Vertical Pod Leadership

Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s). You provide the "What" and "Why" (strategy/goals), and they lead the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM.

Reputation Building

Identify high-leverage opportunities—such as key industry events, strategic partnerships, and PR moments—to elevate our brand authority.

Cross-Functional Collaboration

Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win. Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements.

Insights, Measurement & Optimization

Track and report on brand health metrics within your vertical and use insights to refine programs.

Qualifications

Strategic Storytelling

You have a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience.

Market Expertise

You have 5+ years of experience in B2B strategic marketing, specifically within the Hospitality, Staffing, Gig Economy, or Vertical SaaS Platform sectors.

Data-Informed, Creative-Led

You use market data to inform your decisions but rely on creative intuition to build a brand that establishes a strong connection with its audience.

Natural Leadership Abilities

You thrive in cross-collaboration and excel at empowering others to do their best work without micromanaging the tactical details.

Outcome-Oriented

You aren't satisfied with "brand awareness" alone; you are relentless about driving meaningful influence that supports aggressive revenue growth goals.

Compensation

The salary range for this role is $145-155k. The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.

Location

This position is classified as REMOTE within the United States of America. We are unable to hire candidates located outside of the domestic U.S.

Benefits

Market-leading medical, dental, and vision insurance Stock options Free Premium-Tier Origin Financial Wellness subscription Monthly home-office stipend 401k (TransAmerica) 12-weeks paid parental leave for birthing and non-birthing parents Flexible time off + sick and safe time 11 paid company holidays Working at Branch A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video ! Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.

Learn more about our culture, approach, technology, and people here

https://www.branchapp.com/about Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Must be currently authorized to work in the USA without sponsorship or transfer. No third-parties, please. View how Branch collects your personal data here .