PR & Marketing Manager

Brand : Jimmy Choo Japan Reporting: Marketing & Communications Director Position Overview This role leads integrated marketing initiatives in Japan, with PR as the core function, to drive brand awareness and convert it into business results. Working closely with cross-functional teams (Digital, CRM, Events, etc.) and the Retail team, the position focuses on optimizing the customer journey and maximizing commercial performance.

Key Responsibilities

PR Strategy Planning & Execution Build and strengthen media relationships Maximize press coverage and establish clear brand positioning Develop and execute influencer and celebrity strategies Ensure consistency of brand messaging across all communications Marketing Strategy Development & Activation Design customer journeys leveraging PR exposure (awareness → store/EC traffic → purchase) Develop and manage annual and seasonal marketing calendars Localize global initiatives to fit the Japanese market Plan and execute initiatives directly contributing to sales, traffic, and customer acquisition Cross-Functional Collaboration & Execution Work closely with Digital, CRM, and Events teams to deliver integrated campaigns Ensure alignment and effectiveness across all communication channels Manage and coordinate external agencies Retail Collaboration & Revenue Generation Partner with the Retail team to drive store traffic and conversion Plan and maximize the impact of in-store events and campaigns Continuously improve initiatives through PDCA based on store feedback Performance Management & Optimization Define and track KPIs (brand awareness, traffic, sales performance) Analyze campaign effectiveness and propose improvements from an ROI perspective Optimize performance across all channels Required Skills & Experience Hands-on experience in PR Experience within luxury brands Proven experience in planning and executing marketing initiatives Native-level Japanese and business-level English Requirements added by the job poster

• 5+ years of Retail Luxury Goods and Jewelry experience
• 5+ years of work experience with Strategic Public Relations Planning

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