Product Owner Director, Product Enablement

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Overview WPP Media Choreograph China is seeking a Product Owner to join our core Product Enablement team. This is a specialized, high-impact role that functions as a hybrid between a Strategic Product Owner and a Lead Business Analyst. You will own specific product domains (Discovery & Planning, & Activation), taking full responsibility for engaging business stakeholders to extract requirements and translating them into rigorous technical specifications. You will serve as the "Voice of the User" and the primary author of product documentation, ensuring that our development teams have precisely defined user stories to execute against.

Key Responsibilities

Requirements Elicitation & Business Analysis

Direct Stakeholder Engagement

Personally conduct deep-dive interviews, workshops, and desk-side observations with Media Strategy and Planning teams. You must proactively identify user pain points and workflow friction without relying on others to collect this information.

Workflow Mapping

Create detailed "As-Is" and "To-Be" process maps to visualize complex media planning workflows (e.g., Reach & Frequency calculations, Audience Segmentation), identifying opportunities for automation and productization.

Cross-Functional Translation

Act as the translator between non-technical business users (Strategy/Planning) and technical engineering teams. You must be comfortable explaining business context to developers and technical constraints to planners. Product Ownership & Rigorous Documentation

Technical Writing

Produce high-quality, developer-ready documentation. You will personally write User Stories (using standard formats like Gherkin/Acceptance Criteria), Functional Specification Documents (FSD) , and API integration requirements in English.

Backlog Management

Own and groom the product backlog. You will prioritize features based on business value and technical feasibility, working directly with the PMO Lead to align scope with delivery windows.

Developer Collaboration

engage directly with Global and Local developers during sprints to clarify logic, review prototypes, and make real-time trade-off decisions. Quality Assurance & Validation

User Acceptance Testing (UAT)

define UAT plans and personally validate that delivered software meets the acceptance criteria before release.

Data Validation

Ensure the accuracy of media logic and algorithms within the tools (e.g., verifying that reach curves are calculated correctly). Qualifications & Technical Requirements

Professional Experience

8+ years in Digital Product Management or Technical Business Analysis. Experience in AdTech or MarTech is strongly recommended.

Hard Skills – Technical

Documentation Tools

Proficiency in Jira (for backlog management) and Confluence (for technical specs) or equivalents.

Process Mapping

Proficiency in Visio , Lucidchart , or similar tools for creating BPMN or workflow diagrams.

Data Literacy

Basic to Intermediate

SQL

skills (ability to query data to validate logic) and a strong understanding of APIs (conceptual understanding of endpoints, JSON payloads, and integrations).

Domain Expertise

Strong knowledge of Media Planning & Strategy workflows is highly preferred. Understanding of the China Digital Media Ecosystem (e.g., User IDs, Walled Garden API limitations) is critical.

Core Competencies

The "Writer" Mindset

A self-starter who enjoys the detailed work of documentation and specification writing.

Communication

Exceptional soft skills for extracting information from busy stakeholders.

Language

Native/Fluent Mandarin and excellent Written/Spoken English are non-negotiable for spec writing. About WPP Media & Choreograph WPP Media is WPP’s global media collective. We bring the best platform, people, and partners together to create limitless opportunities for growth. Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. Life at WPP Media

Culture

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