Marketing Manager

Who We Are

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

Essential Functions Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives. Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage. Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars) Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services. Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand. Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing). Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities. Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages. Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness

Education and Experience 6+ years of Customer or Growth Marketing experience Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance Tech stack: Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches Bachelor’s Degree required: Marketing or Business Degree preferred

Required Skills

Ability to manage budgets and analyze reporting Excellent written and verbal communication, editing and proofreading skills Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint) Strong organizational, planning and execution skills Can work autonomously with minimal supervision Proficiency in Salesforce, Marketo, Drift, Mutiny, and Goldcast