Brand Manager (Global Crypto Exchange)

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

Responsibilities

Brand Strategy & Positioning

Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).

Integrated Campaigns

Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.

Cross-Cultural Narrative

Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.

Market Intelligence

Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.

Creative Oversight

Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.

Crisis Management

Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.

Qualifications

Experience

5+ years of brand management experience, preferably with a top-tier exchange , global fintech, or a high-growth "Unicorn" tech company.

Language

Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.

Crypto Native

Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.

Analytical Rigor

Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.

Leadership

Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.