CRM Officer

Job Title: CRM Officer, Korea

Department

Marketing & PR

Reporting to

Marketing & PR Director, Korea

Role Purpose

Responsible for growing the customer base by reaching out to new customers and deepening existing customer relationships while providing personalized services to valuable customers N

ATURE AND SCOPE OF POSITION

Assist in DM & CRM campaign planning, management, execution, analysis & reporting, working with CRM service providers and internal teams, to enhance customer growth, retention and loyalty Manage CRM analytics development and enhancement: operational and analytical reports & management dashboard Monitor daily & operational management of CRM services provider and other 3rd party vendors for efficient, effective and timely execution of campaigns and promotion programs Develop VIP Program and Loyalty Management: Management of VIP program and development and continued enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reporting Actively involvement in data strategy implementation: data management development, database and data collection enhancement, customer profiling, segmentation, analytics integration for consumer insights Loyalty program management (on/offline); collaterals planning and execution roll-out process Any ad hoc projects as assigned by the Director Qualification/Education Degree holder in marketing or a relevant discipline Experience Required 5 to 7 years of experience with a loyalty program and customer relationship management for Officer position, 1-2 years of experience for Assistant position Solid hands-on experience VIP program management and customer loyalty development & implementation with accountable results Strong CRM and data management skills Particular skills/knowledge required Strong in data analysis, a keen eye for details; a customer focus, and creativity in program & content development Excellent command of written and spoken English High degree of proficiency in PC applications, especially Excel and PowerPoint Strong interpersonal, presentation and analytical skills Great attention to detail and excellent multi-tasking skills Strong teamwork abilities Characteristics required Demonstrable ability to use initiative and be proactive Have a sense of urgency and ability to deal swiftly with changing needs Team player with the ability to work on own initiative when required Response positively to feedback and direction Highly organized with an ability to multi task Pleasant and accommodating disposition Innovative and proactive, with a “can do” attitude Enthusiastic with a good sense of humour Well presented with the ability to communicate confidently — The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. — At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.