KOL Growth Marketing Manager

HangZhouJan 28, 2026·Posted 2 months ago

Description

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption. The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption. We are seeking a KOL Growth Marketing Manager to lead creator and influencer engagement, drive brand awareness, and scale user acquisition through strategic partnership and campaign execution. This role is crafted for a growth-oriented marketer who knows how to leverage Key Opinion Leaders (KOLs), influencers, and content partners to amplify the network’s visibility and community reach.

Responsibilities

Lead the strategy and execution of KOL/influencer marketing initiatives that align with broader ecosystem growth and brand positioning goals. Source, vet, negotiate, and manage relationships with top-tier KOLs, content creators, and industry thought leaders in the blockchain/Web3 space to drive measurable campaign outcomes. Build and own creator partnership frameworks, including content calendars, engagement briefs, deliverables, budgets, and performance tracking. Collaborate with cross-functional teams (Brand, Social, Product, BD, and Events) to integrate KOL efforts with key product launches, ecosystem milestones, and marketing campaigns. Define and report on key performance indicators for KOL programs — including reach, engagement, conversions, and ROI — and use data to optimize strategies and tactics. Support community engagement through co-created content, AMAs, livestreams, and events that strengthen trust and advocacy among target audiences. Maintain a dynamic and forward-looking radar on industry trends, platform dynamics (Telegram, X, YouTube, Discord, TikTok), and emerging creator ecosystems relevant to Web3 audiences. Professional Profile 3–6 years of experience in KOL/influencer marketing, growth marketing, or ecosystem engagement — ideally within Web3, blockchain, or high-growth technology environments. Demonstrated success running and scaling KOL campaigns with measurable impact on brand awareness and user adoption. Deep understanding of social platforms, digital content formats, and creator ecosystems, especially in Web3 audiences. Excellent negotiation, communication, and relationship management skills. Data-driven mindset with competency in performance analytics, campaign measurement, and optimization. Ability to work collaboratively across product, marketing, and business functions to align campaigns with strategic milestones. Highly Valued Skills Existing network of top Web3 KOLs, creators, or influencers. Experience tailoring influencer and community programs for multiple global markets or regions. Proficiency with analytics, tracking, and creator management tools (UTMs, engagement platforms, social analytics). Fluency in English and Mandarin or additional regional languages.

KOL 增长营销经理

我们正在支持一个资金充足的下一代 Layer 1 区块链项目。该平台专门用于现实世界资产（RWA）和稳定币的代币化及链上流通，重点关注机构的采用。团队正在构建基础设施，将传统的 Web2 机构连接到 Web3，拓展链上资产的多样性，解锁新的收益机会，并促进更广泛的投资者参与。他们的使命是帮助企业克服操作、监管和知识障碍，使其能够以安全、合规和可扩展的方式在链上部署资产。凭借深厚的现实世界资产领域专业知识和强大的技术执行能力，团队正在开发面向机构的区块链基础设施和综合去中心化生态系统，旨在支持大规模的现实世界资产采纳。我们正在寻找一位 KOL 增长营销经理，负责创作者和影响者的参与，推动品牌意识，并通过战略合作和活动执行来扩大用户获取。这一角色专为面向增长的市场营销人员而设计，他们知道如何利用关键意见领袖（KOL）、影响者和内容合作伙伴来增强网络的可见性和社区影响力。职责

领导 KOL/影响者营销倡议的战略和执行，以与更广泛的生态系统增长和品牌定位目标对齐。

寻找、审核、谈判并管理与区块链/Web3 领域顶级 KOL、内容创作者和行业思想领袖的关系，以推动可衡量的活动成果。建立和拥有创作者合作伙伴框架，包括内容日历、参与简报、交付物、预算和性能跟踪。

与跨职能团队（品牌、社交、产品、业务发展和活动）紧密合作，将 KOL 的努力与关键产品发布、生态系统里程碑和营销活动整合。

定义和报告 KOL 项目的关键绩效指标，包括覆盖率、参与度、转化率和投资回报率，并利用数据来优化策略和战术。

通过共同创作的内容、问答活动（AMA）、直播和活动支持社区参与，增强目标受众的信任和倡导。

及时关注行业趋势、平台动态（Telegram、X、YouTube、Discord、TikTok）以及与 Web3 受众相关的创作者生态系统。专业背景在 KOL/影响者营销、增长营销或生态系统参与方面拥有 3-6 年的经验，理想情况下是在 Web3、区块链或高增长技术环境中。

在运行和扩展 KOL 活动方面取得过可衡量的品牌意识和用户采纳影响的成功经历。

深刻理解社交平台、数字内容格式和创作者生态系统，尤其是在 Web3 受众中。出色的谈判、沟通和关系管理技能。数据驱动的思维模式，具备绩效分析、活动衡量和优化能力。能够与产品、市场营销和业务职能团队协作，以将活动与战略里程碑对齐。高度重视的技能在顶级 Web3 KOL、创作者或影响者中已有的网络。针对多个全球市场或地区量身定制影响者和社区项目的经验。